T-Mobile was a new client brought on for a high-profile presentation celebrating the 10-year anniversary of T-Mobile Tuesdays, the company’s popular customer giveaway program. The presentation was designed to be shown during the anniversary celebration across several different office spaces and needed to capture the energy, personality, and evolution of the program while highlighting a decade of memorable giveaways and experiences.
The challenge was to transform an existing presentation into a visually engaging story that felt worthy of the milestone. The project required a balance between T-Mobile’s established brand identity and a more celebratory, dynamic visual approach. The presentation also needed to clearly communicate the evolution of T-Mobile Tuesdays, showing how the program had changed over the years while keeping the audience engaged throughout the experience.
I led the creative direction and presentation design for the project, developing the overall look and feel while refining the story, structure, and visual flow. This included:
• Establishing a new visual direction for the anniversary presentation
• Creating before-and-after visuals showcasing the evolution from the original designs to the new look
• Developing animations and transitions to create a more dynamic presentation experience
• Reworking the narrative and slide flow to strengthen the overall story
• Designing visual moments that highlighted key milestones, giveaways, and experiences from the program's 10-year history
The result was a completely refreshed presentation experience that transformed the original content into a cohesive visual story for T-Mobile's 10-year celebration. The combination of creative direction, animation, storytelling, and presentation design helped bring a decade of T-Mobile Tuesdays to life while creating a presentation experience that felt appropriate for a major brand milestone.
