Professional Drainage is a residential drainage service based in Garden Grove, California. The company focuses on protecting properties from water damage by using commercial-grade drainage solutions.
The goal was to create a brand identity that reflected the company’s construction-focused service offering while conveying motion, flow, and reliability. Multiple design directions were explored—including static imagery, pipe-inspired concepts, and blended approaches—to capture the essence of the business. Once the core brand identity was established, the project expanded to include pattern development, typography, marketing collateral, and website design.
The final brand successfully combined structural, construction-driven elements with fluid forms and a cohesive color palette. The visual system also allowed Professional Drainage to align closely with its sister company while maintaining clear differentiation. The result is a unified yet distinct brand presence that supports both businesses effectively.
