Microsoft engaged me to develop creative direction and design for an internal executive presentation supporting a new initiative, Microsoft Loop. The project included crafting the deck’s messaging, visual structure, and overall creative approach to ensure clarity, engagement, and alignment with executive-level expectations.
The primary challenge was translating a complex initiative into a concise, visually compelling presentation that would resonate with Microsoft executives while maintaining brand consistency. Following the presentation, the project required the creation of cohesive marketing collateral to support internal communications and future promotion of the initiative.
The final deliverables included a polished executive deck and a suite of marketing collateral that effectively communicated the Microsoft Loop initiative. The creative direction successfully aligned messaging, visuals, and tone, allowing the client to clearly convey the initiative’s vision and impact. This was a solo project, showcasing my ability to independently manage high-level creative direction from concept to execution.
