Leddy Power is a power generation company based in Moorpark, California, providing diesel-electric and gaseous generators, transfer switches, paralleling switchgear, marine diesel power systems, and industrial diesel engines. Their comprehensive product lines and services allow them to deliver dependable, customized power solutions tailored to specific industry and customer needs.
The primary objective was to create a text-driven logo that conveyed strength, energy, and a corporate presence. Once the logo direction was set, the focus shifted to developing the broader brand identity. This included multiple rounds of marketing design iterations and real-world testing to determine which email and print formats resonated most effectively with Leddy Power’s customer base.
Audience testing guided the final brand direction. The logo was intentionally designed to be clean and versatile, ensuring usability across various segments of the power generation industry. The client was highly satisfied with the outcome and fully embraced the new branding, recognizing the strategic impact it would have on the company’s market presence.
